Match Group CEO Bernard Kim says dating apps are a far more worthwhile way to spend your time than mobile games — but only after he spent $50,000 in just three months on mobile strategy game Clash of Clans.
The former Zynga president made the remarks at New Street Research’s online dating summit while discussing the relative merits of mobile games versus apps like Tinder.
“I’ve personally spent $50,000 in three months in Clash of Clans, and I still look back at that with lots of shame,” Kim told the on-stage interviewer.
“I’m like ‘oh my God, what did I really get out of that experience?’ Nothing, other than, like, a really amazing wall, which is not cool today.”
Kim then went on to claim that, in contrast, potentially meeting your wife on a dating app is “an immeasurable reward that will last a lifetime and lead to unbelievable happiness.”
As president of Zynga, Kim was previously heavily involved in the developer’s move into blockchain gaming and NFTs. Despite this, he now appears to be turning his back on the idea of big money in-game purchases, instead focusing on the more wholesome rewards of finding love online.
This is likely a wise move. Match Group –– which owns dating apps including Tinder, Match.com, and Hinge, and counts Hollywood big-hitter Ryan Reynolds among its investors — has seen its stock price plummet in recent months. It’s fallen 16% in 2023 and nearly 60% in the past 12 months.
As such, dropping nearly $17,000 a month on a game about wizards and goblins isn’t a great look.