Has the naming rights curse finally hit crypto?
Ambitious crypto firms like FTX and crypto.com are keen to sponsor sporting venues but could risk falling victim to the naming rights curse.
Ambitious crypto firms like FTX and crypto.com are keen to sponsor sporting venues but could risk falling victim to the naming rights curse.
There are no sure things in crypto but there are steps you can take to make sure the project you decide to back doesn’t do a Crypto.com.
Crypto.com started as a traditional ICO in 2017 but despite big ad spends on flashy sports properties, the business is struggling.
The Singapore-based firm reportedly lost up to 40% of its workforce between June and August — the “vast majority” were apparently layoffs.