CHART: Every crypto sponsor for the 2024/25 Champions League

The revamped UEFA Champions League kicked off this week and it’s already the most crypto-friendly iteration in the competition’s history.

Not only was Crypto.com recently announced as the tournament’s first-ever official crypto partner, 23 of the 36 participating teams have some kind of crypto sponsorship.

These deals include trading websites, crypto exchanges, and fan token platforms. Some of these deals can reach mind-boggling prices as Crypto.com’s scrapped 2022 $495 million sponsorship deal with UEFA proves. The details of this year’s partnership remain undisclosed.

Here’s a chart of all the teams and crypto sponsors you can see in this year’s Champions League.

Another crypto sponsorship was inked this week between crypto exchange Bitget and the Spain’s La Liga. The deal was reportedly worth millions.

Previous Protos research revealed that football is one of the most popular sports for crypto firms to sponsor, along with motorsports and eSports.

CHART: What sports do crypto firms care about?

The 2024/25 Premier League was also popular for crypto sponsorships, with 70% of teams having one. In the case of the Champions League, almost 64% of participating teams have a crypto sponsorship.

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